FIELD is a floral design studio specializing in botanical designs for contemporary events, environments and experiences. Led by artistic director and founder Lee Matalone, the studio operates at the intersection of floristry, installation, and visual composition, treating flowers not simply as décor, but as a primary artistic medium.
FIELD's ethos is rooted in the notion of mono no aware, an idea from Japanese aesthetics that refers to our awareness of the impermanence of things. FIELD is rooted in the celebration of the now.
FIELD produces environments that feel both intentional and atmospheric, where florals function as art objects within a larger spatial narrative. The studio is committed to sustainable practices, prioritizing foam-free mechanics and thoughtful material use, and re-use, whenever possible.
FIELD aims to move beyond tradition, positioning floral design as a contemporary art form that is atmospheric and emotionally resonant.
RETAIL LOCATION
311 W. Broad St.
Richmond, VA 23220
HOURS
Monday - CLOSED
Tuesday - By appointment
Wednesday - 11-6
Thursday - 10-6
Friday - 10 - 6
Saturday - 11 to 3
Sunday - CLOSED
*Local delivery available Monday-Saturday